Case Study

Social Media Influencer Engagement
CASE STUDY, Integrated Media Relations & Travel trade


Highlight British Columbia’s world renowned heli skiing operators with endorsement of a potential celebrity guest, that would have the potential to encourage younger skiers and boarders to try heli skiing. Tap into the celebrity social presence for endorsement and lead consumers down the path to purchase with a tour operator partner.

Marketing Activity

  • Travelplan GSA for Canadian Mountain Helicopter tours in the Australian was pitched to become the key tour operator partner in which they accepted
  • Olympic Gold Medalist snowboarder, Torah Bright confirmed to participate in a CMH Heli tour
  • Negotiated endorsement and placement on Torah’s social handles with a specific hash tag for the tour
  • Aligned a media partnership with Mountain Watch digital site and Transfer Magazine editor Alex Horvath to participate in the famil and cover Torah’s involvement
  • Travelplan promoted the heli skiing tour with Torah in their packages and marketing


  • CMH and the Torah tour was placed on the front cover of Transfer Magazine with multiple feature stories on Mountain Watch
  • Torah engaged with Destination British Columbia in all her social platforms tagging @HelloBC #ExploreBC
  • Travelplan reported new growth in CMH heli skiing as-well-as year on year records for business
  • Torah has become an unpaid and unbiased ambassador for heli skiing in British Columbia